It Cosmetics “IT’s All About You” Collection – sneak peek

19 Jun

Attention QVC beauty junkies! Here is a sneak peek of the newest It Cosmetics “IT’s All About You” collection that will air as the QVC Today’s Special Value on Saturday, June 21, 2014. You will only have one day to take advantage of the discounted TSV price of $59.96. Rumor has it that QVC will also be offering this on 3 easy pays at about $20 each.

This collection has two new product launches and three cult favorites:

  • NEW Bye Bye Under Eye Full Coverage Waterproof Concealer (medium shade shown)
  • NEW CC+ Radiance Palette
  • Celebration Foundation – 2013 QVC Customer Choice Award Winner for Best Foundation – (medium beige shown)
  • Brow Power Universal Pencil – 2012 and 2013 QVC Customer Choice Award Winner for Best Brow Product
  • Limited-Edition Dual-ended complexion brush

As a long-time It Cosmetics fan, I am pretty impressed with this collection. Usually when QVC has beauty TSV’s with several makeup products, there are one or two things that I would never really use. But I would absolutely use everything included in this one.

The Brow Power pencil has been a staple in my morning brow routine for 2 years now. Even when I try out something new, I always go back to that pencil! I find it looks more natural and is so much more convenient than powders or pomades.

The Celebration Foundation is a product I am going to be obsessed with all summer. I live in Arizona and most liquid foundations melt off my face as soon as I break a sweat. This foundation doesn’t move or sweat off – and the coverage is actually crazy impressive. I was not expecting it to cover my acne as well as it does. The medium shade is a bit dark and warm-toned on me. I’m probably more suited for light or even fair since I’m cooler toned.

What I’m loving the most in this collection is the CC+ Radiance Palette – holy yes! I can’t get enough of the Flush Blush. It’s a gorgeously rich coral pink color and has ingredients like cherry oil, plum oil, pomegranate, jojoba, aloe, seaweed extract and amino acids so your cheeks stay hydrated and naturally flushed. The Matte Bronzer is a natural sunkissed shade perfect for contouring. I have this bronzer in a larger size and I use it everyday for contouring. The Brightening Finishing Powder is totally new to me. It has the illuminating finish of a highlighter, but it’s “color correcting” and meant to even out redness.  This would be a perfect product for “minimal makeup” days when you just want to dust something on your skin that will even it out and provide a healthy glow, i.e. gym days.

The Bye Bye Under Eye Concealer was good already – but making it waterproof – genius! This is going to be my favorite summer concealer underneath my Celebration Foundation. I love using this with the smaller end of the dual-ended brush in this kit. Start with a pindrop amount and go from there because this concealer is hardcore. I can definitely vouch for how waterproof this stuff is. It took a pretty good scrub to get the swatch off my arm.

Find the It Cosmetics “IT’s All About You” kit on QVC with the item #A255578. It’s currently priced at $72.50 but will drop to $59.96 beginning 6/21/14 through 11:59PM EST.

Disclaimer: Products sent by company for consideration. All opinions expressed are my own.

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5 Responses to “It Cosmetics “IT’s All About You” Collection – sneak peek”

  1. Meredith June 19, 2014 at 11:39 am #

    I cannot wait until this kit arrives – hopefully tomorrow! So glad you are back posting…your reviews are always spot on!

    • Chelsey June 19, 2014 at 11:50 am #

      Awwww thanks Meredith!! You’re so sweet <3 you're gonna die over the Flush Blush.. it's seriously gorgeous!

  2. Holler bae June 19, 2014 at 4:55 pm #

    You is kind. You is smart. You is important. You is beautiful. You is best blogger of my life.

  3. kara June 23, 2014 at 6:38 am #

    great blog. some lovely posts its a shame grr … not many of the products are available in the uk
    hi from london x

    • Chelsey June 23, 2014 at 8:41 am #

      Hi from Arizona Kara! :) I feel the same way, the UK has so much stuff that’s not available here lol

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