This is a SNEAK PEEK for the gorgeous makeup collection being launched by It Cosmetics on QVC. This collection is airing as the Today’s Special Value (TSV for short) on March 18th, 2013 starting at midnight. This kit will ONLY be available for one day at the discounted TSV price, so if you want to get your hands on it be sure to mark your calendars! There are 5 products in total, 3 best sellers and 2 new launches. The TSV price won’t be revealed until March 18th, but the retail value of everything combined is $155. If I had to guess, I’d say the TSV price will be around $50.
What the Hello Beautiful Kit includes:
- NEW Vitality Flush 4-in-1 Reviver Lip and Cheek Stain Stick
- NEW Tightline Full Lash Length Black Mascara Primer
- Celebration Foundation
- Hello Lashes 5-in-1 Mascara
- Heavenly Luxe Buffing Airbrush Foundation Brush
While everything is fabulous, my favorite product out of this collection is the Tightline primer. It’s called a primer but you could honestly wear this alone as mascara. It’s super black and very lengthening. The wand is itty bitty skinny making it so easy to coat your lash roots. I’ve been obsessed with this for my bottom lashes too.
The foundation comes in 5 different shades. The shade shown in my photos is light. It actually gives a pretty nice coverage for a powder foundation. You’ll still need concealer for acne spots and undereyes, but it does a great job evening out the skin tone. I’ve been using it to set my liquid foundation; it gives the skin a very full coverage that way.
I’ve been LOVING the flattop Luxe brush to apply the powder and even to stipple and blend in my liquid foundations. It’s my new favorite brush for every foundation because it’s SUCH a good buffer tool. There are 80,000 bristles, it doesn’t shed, and it’s soft as a dream but still sturdy enough to buff.
The mascara brush is very similar to Benefit’s They’re Real as it’s got the rubber spike wand with the ball of spikes on the tip. The ball is great to flare out your outter lashes that are hard to coat with a regular mascara. I actually prefer the It Cosmetics mascara to the Benefit because it holds my curl much better.
The Vitality Lip and Cheek stain reminds me greatly of the Vitality Lip Flush in Je Ne Sais Quoi, take a look at the swatch comparison. It’s a gorgeous bright pink color that adjusts to the tones of your own skin/lips. Very similar to Smashbox O products.
Tune into QVC or shop It cosmetics on QVC.com on March 18th to pickup this kit at the special TSV price.
Disclosure: I received this product from PR for consideration. All opinions expressed are my own.